The Dodge Dart is nearing its sixth consecutive month-over-month sales record, and effective immediately, it’s getting three fresh feature packages to help satisfy even more customers. Naturally, all three will continue the Dodge family tradition of value by boasting highly affordable prices.
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Dodge and SRT enthusiasts should be plenty happy when the latest installment of the “Fast & Furious” franchise opens in theaters on May 24. Not only does it feature some of the brands’ hottest performers in eye-popping pedal-to-the-metal chase scenes, but it will also be supported by a new official partnership that will bring fans closer to the action than ever before.
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Dodge continued to be one of America’s hottest auto brands in April, scoring its 23rd straight month of sales growth. As has been the case during much of the year, Dodge didn’t leave anything to chance last month. The brand grew its sales volume by 18 percent in April, outperforming the industry by nearly 10 percent and delivering 53,413 vehicles. Certainly helping matters was the fact that three Dodge entries set new benchmarks for sales volume for the month: Challenger, Journey and Dart.
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The Dodge Challenger continues its run as one of the hottest of the modern-day muscle cars, winning its second straight Cars.com Shopper’s Choice Award earlier this year. But a key to the car’s success is that it also remains true to its roots. A case in point: The Dodge brand is about to launch its second heritage color of the year (after “Plum Crazy”) by bringing back the sizzling “Hemi Orange” shade in May—but just for a limited time.
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America’s top drag-racing series recently visited one of its more unusual venues but it was business very much as usual for Dodge: Running at the zMAX Dragway at the Charlotte Motor Speedway in North Carolina—where racers compete on four side-by-side quarter-mile strips—the brand claimed its sixth title of the 2013 season. And remember, this was just the fifth stop on the NHRA circuit.
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In 2010, auto-trade magazine Ward’s Autos began its “Ward’s 10 Best Interiors” feature. The editors, using the same methodology from its “Ward’s 10 Best Engine” competition, scored vehicle interiors in categories like seat comfort and materials used. Even the ability to sync mobile devices was considered.
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With three vehicles winning their segments, Dodge had more members of the USAA’s 2013 Best Value Vehicles list than any other brand in the industry. It’s a significant honor from the premier provider of auto resources for U.S. service personnel and their families, and is based on a proprietary rating system that takes into account factors like affordability, safety and reliability.
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“Star Trek” explored strange new worlds in the starship Enterprise. “Star Wars” fought the Empire with X-wing fighters. Now humans take on nine alien species invading Earth with the Dodge Charger sedan and Challenger coupe in Syfy network’s new TV series, “Defiance.”
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Four-time Rally America driving champion and Nitro Circus impressario Travis Pastrana is now preparing his Dodge Dart for a second season on the Global RallyCross circuit, and this time around, he’s added a second car to his team. Joining the squad for the 2013 season will be Bryce Menzies, who has made a name for himself as one of the top young drivers in off-road racing.
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Mopar’s “Express Lane” service program is a clear winner with today’s drivers—just ask Allen Johnson. The reigning NHRA Pro Stock driving champion showed off a new Express Lane racing livery for his Dodge Avenger dragster just before the series’ visit to Las Vegas, then promptly drove to victory in both the K&N Horsepower Challenge and the SummitRacing.com Nationals.
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