The latest string of Dodge ads have been getting their fair share of air time since December, with the campaign culminating in a much-watched Super Bowl spot. Unfortunately, the latter received plenty of criticism, as it features a man complaining about being “tied down” and having to conform to the wishes of his wife.
Aside from perpetuating certain stereotypes, the ads were very successful in helping the Dodge lineup receive much-need attention – even if the attention was controversial. The ads focused on three models; the Dodge Charger, Grand Caravan, and Journey. If you missed any of these ads, you’re in luck because you can view them below, including the infamous Super Bowl ad. It’s also important to note that thirty second ad spots during the 2010 Super Bowl ran nearly $3 million.
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Catch up on the latest Dodge news on this blog.
{ 1 comment… read it below or add one }
Why doesn’t Dodge try to market the Challenger instead of trying to keep it a secret? Also, they need a convertible Challenger too. Also the dealers would probable sell more if they would \deal\ on Challengers too. I took a Challenger for a test ride,and found it quite impressive, but almost every dealership I visited wants to sell it for window price, or 500.00 off. That’s the problem. I along with lots of other people would never buy a car under those conditions, even a foreign car!
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