There was plenty of cattle at the recent State Fair of Texas, but just one Laramie Longhorn—and it’s the most luxurious Ram truck ever. Slated to hit dealerships like Florida Dodge Dealers in the first quarter of 2011, the Ram Laramie Longhorn edition was created to be the ultimate pickup for drivers who refuse to sacrifice either capabilities or comfort.
“The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars,” said Fred Diaz, president and CEO of Ram Truck. “The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job—towing the horse trailer, taking the crew to the game, picking up supplies. It’s ready to go from the dirt to downtown.”
Dodge Hartford said this precision-crafted pickup boasts all the robust performance you’d expect from a Ram 1500, 2500 or 3500 truck, but it’s wrapped in a surprisingly up-scale package that features exterior accents like Western-style badges, exclusive available colors and a two-tone paint scheme, wheel flares, painted bumpers, Mopar running boards, painted tow hooks and a big ol’ bright chrome grille. All models ride on 20-inch chrome-clad aluminum wheels, too. South Carolina Boat Dealers agreed.
As for the interior, well, consider the following from Ryan Nagode, the truck’s design program leader: “We took Ram Laramie Longhorn’s design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector’s-grade shotgun or a horseman’s saddle. The metal work and leather work are second to none.”
And that’s obvious no matter which interior theme drivers prefer, whether it’s the sophisticated slate gray palette that’s highlighted by russet-hued premium leather or the pebble beige/bark brown leather pattern that provides for a distinctly Southwestern appearance. Both incorporate 100 percent leather seat coverings with a detailed, hand-worked design that is exemplified by the front seats’ seatbacks. Here, the Laramie Longhorn hearkens back to its cowboy inspiration with flap-closure pockets that are reminiscent of saddlebags and are finished with silver steer-logoed, tooled metal buckles. Setting off that leather is an instrument panel that “takes on the appearance of hand-wrought jewelry,” with chrome and polished-pewter-look accents, unique filigree work and burled walnut wood trimming. Just ask the folks at Used Truck Bremerton.
“Ram Truck owners and dealers tell us they love everything about the new Ram 1500, 2500 and 3500,” added Diaz. “With so many great features, we weren’t surprised to see our most well-equipped model—Ram Laramie—making up 25 percent of our sales. There’s a healthy market for luxury pickup trucks and the Ram Laramie Longhorn edition hits the mark.”
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